1st EAR-AER Summer Class takes place in Tbilisi between 17 and 21/9/2018

From Monday 17th till Friday 21st of September 2018 EAR-AER will organize its first Summer Class in collaboration with the New University in Tbilisi – Georgia.

The theme of this year’s  summer class will be “Marketing Policies in the development of new businesses in rising economies”.

During  5 morning session from 9 till 12.30 h,  EAR-AER’ board member Louis Delcart will lecture and organize interactive workshops on topics such as Integrating Marketing in the entire business process and  Market intelligence, Market segmentation and the Buyers process, the Marketing Mix applied to developing SMEs and Basic approaches to strategic planning. 20 to 30 students subscribed to this Summer Class.

We wish to thank rector Mrs. Tamar Gardapkhadze and program manager Mrs. Keti Kvitsaridze for their efforts in the organisation of this joint event.